Women's Markets

Click on Images below to view the articles

	Harvard Business Review The female economy by Michael J. Silverstein and Kate Sayre As a market, women represent a bigger opportunity than China and India combined. So why are companies doing such a poor job of serving them?
__________________________________________________________
	The Catalyst The Bottom Line: Corporate performance and women’s representation on boards Fortune 500 companies with 3 or more women on the board gain a significant performance advantage over those with fewer women on the board.
__________________________________________________________
	Citywire Extreme volatility in the world's stockmarkets has bolstered demand for alternative investments in pension schemes offering diversification, smoother returns and more peace of mind for both employers and scheme members.
__________________________________________________________
	Goldman Sachs Closing the gap between male and female employment rates would have huge implications for the global economy, boosting US GDP by as much as 9%, Eurozone GDP by 13% and Japanese GDP by 16%.
__________________________________________________________
	The Economist We did it – the rich world’s quiet revolution : Women are gradually taking over the future Within the next few months women will cross the 50% threshold and become the majority of the American workforce. Women already make up the majority of university graduates in the OECD countries and the majority of professional workers in several rich countries, including the United States. Women run many of the world's greatest companies, from Pepsi Co in America to Areva in France.
__________________________________________________________
	McKinsey & Company Women Matter: Gender diversity, a corporate performance driver To adapt to changing social and consumption trends, companies increasingly need to integrate women into their decision-making processes, as women now have a major influence on purchase decisions in Europe, they are the driving force behind more than 70% of household purchases although they account for only 51% of the population.
__________________________________________________________
e	McKinsey & Company Women matter 2 : Female leadership, a competitive edge for the future Some leadership behaviours, observed more frequently among women than men, have a positive impact on a compnay's organisational performance. In this way, women complement and enhance the range of leadership behaviours that are critical to corporate performance.
__________________________________________________________